Privacy Policy

Last updated: 28 October 2026

Discretion is at the heart of The Parlourist. This policy explains what personal data we collect, why we use it, who we share it with, and the choices and rights you have.

1. Who we are

The Parlourist is a trading name of Nils Dekeersmaeker Ltd, a private limited company registered in England and Wales under company number 14521302, with its registered office at 71 Hillgate Place, London, W8 7SS, United Kingdom. We are the controller of your personal data and are registered with the UK Information Commissioner's Office under registration number ZB646426.

For anything to do with your personal data, email contact@parlourist.com.

2. What we collect

Information you give us:

Contact details: your name, email address, phone number (including your WhatsApp number), city or country, and social media handles.
Application details: your profession, job title, company, industry, professional profiles such as LinkedIn, how you heard about us, and your answers to our application questions.
Purchase details: your plan, billing period, purchase history and billing details, plus company name, address and VAT number if you buy as a business, and the country of your billing address, card and IP address, which we use to work out the right VAT. Card payments are handled by Stripe, and we never see or store your full card number.
Community details: your member directory profile, the messages and content you share in our Lounges, opportunities you share or submit, and your event RSVPs.
Messages to us: emails, enquiries, Instagram messages and comments, and your marketing preferences.

Information collected automatically: your IP address, browser and device, the pages you visit and for how long, how you arrived at our website, and whether you open or click our emails. We collect this through cookies and similar technologies (section 6).

Information from public sources: when we review an application, or contact professionals we think may be interested in The Parlourist, we may use publicly available business information such as professional profiles, company websites and industry directories.

We do not ask for sensitive information such as health, religious beliefs or political opinions. Please do not share it with us or in our Lounges.

3. How we use it, and our legal basis

UK and EU data protection law requires a legal basis for each use of your data. Ours are:

Reviewing your application and deciding on membership: to take steps at your request before entering a contract, and our legitimate interest in keeping the community trusted.
Providing your membership, including adding you to Lounges, the member directory, calendars and the members' area: to perform our contract with you.
Taking payments, issuing invoices and keeping accounting and tax records: to perform our contract, and to meet our legal obligations, including VAT.
Answering your questions and providing support: to perform our contract, or our legitimate interest in responding to you.
Sending newsletters and updates by email: your consent, or, for members and customers, our legitimate interest in telling you about similar services. Every email includes an unsubscribe link.
Replying to Instagram comments and messages, including sending resources you ask for: our legitimate interest in responding to you.
Publishing anonymised highlights of community discussions: our legitimate interest in showing what the community offers. These never identify you without your permission.
Contacting professionals about The Parlourist: our legitimate interest in growing the community. You can ask us to stop at any time.
Measuring how our website is used, and the performance of our ads: your consent, given through our cookie banner.
Enforcing our terms, keeping the community safe, and preventing fraud: our legitimate interests.
Meeting legal requirements and responding to lawful requests: our legal obligations.

4. What other members can see

Our Lounges are WhatsApp groups. When you join one, the other members of that group can see your name, profile photo and the messages you post, and may see your phone number depending on your WhatsApp settings. WhatsApp's own terms and privacy policy apply. Your directory profile is visible to other logged-in members.

Our Code of Conduct asks members to keep the community confidential, but we cannot control what other members do, so please share with care.

5. Marketing

We only send marketing emails with your consent or, if you are a member or customer, about services similar to those you already use. You can unsubscribe at any time using the link in any email, or by emailing contact@parlourist.com. We never sell your personal data.

6. Cookies and similar technologies

We use:

Essential cookies, set by our website platform Wix, to run the website, keep you logged in and process purchases. These are always on.
Analytics cookies from Google Analytics, to understand how visitors use our website. These load only with your consent.
Advertising technologies, including the Meta Pixel, to measure our ads and show relevant ads on Facebook and Instagram. These load only with your consent.
Email tracking in Klaviyo, to see whether our emails are opened and clicked.

You can change your choices at any time through our cookie banner or your browser settings.

7. Who we share it with

We do not sell, rent or trade your personal data. We share it only with:

Service providers that help us run The Parlourist: Wix (website, members' area, forms and contact management), Stripe (payments), Klaviyo (email), ManyChat (Instagram messaging), Meta (WhatsApp, Instagram and the Meta Pixel), Google (Analytics), and our email and IT providers. Some of these, including Meta and Stripe, also use data as independent controllers under their own privacy policies.
People who help us run The Parlourist, who are bound by confidentiality.
Other members, as described in section 4.
Professional advisers, such as accountants and lawyers, and tax authorities, including HMRC and EU tax authorities where VAT rules require it.
Law enforcement, regulators or courts, where the law requires it.
A buyer or successor, if our business is sold or restructured, who will use your data in line with this policy.

8. International transfers

Some of our service providers store or access data outside the UK and the European Economic Area, including in the United States. When that happens, we rely on adequacy decisions (including the UK Extension to the EU-US Data Privacy Framework, where the provider is certified) or on approved safeguards such as the UK International Data Transfer Addendum and the EU Standard Contractual Clauses. Email us for more detail.

9. How long we keep it

Membership details: while you are a member, then for up to 12 months after your membership ends.
Purchase and accounting records: six years after the end of the financial year they relate to, as UK law requires, or ten years for EU VAT records, as the EU One Stop Shop requires.
Applications we decline: up to 12 months.
Enquiries and correspondence: up to two years.
Marketing preferences: until you unsubscribe. We then keep only what we need to make sure you are not contacted again.
Analytics data: up to 14 months.

10. Keeping it secure

We use appropriate technical and organisational measures to protect your data, and only people who need it to run The Parlourist can access it. No online service is completely secure, so please take care with what you share.

11. Your rights

Under UK and EU data protection law, you have the right to:

access the personal data we hold about you
correct data that is inaccurate or incomplete
ask us to delete your data
restrict how we use your data
object to our use of your data based on legitimate interests, and to all direct marketing
receive your data in a portable format
withdraw your consent at any time, without affecting what we did before

We do not make decisions about you based solely on automated processing.

To use any of these rights, email contact@parlourist.com. We will respond within one month and may ask you to confirm your identity first.

If you are unhappy with how we handle your data, please tell us so we can put it right. You can also complain to the UK Information Commissioner's Office at ico.org.uk, or to the data protection authority in the EU country where you live.

12. Children

Our website and services are for adults. We do not knowingly collect personal data from anyone under 18. If a parent or guardian shares limited details about their child with us, for example when asking about boarding schools, we use them only to respond to that enquiry.

13. Other websites

Our website may link to other websites. We are not responsible for their privacy practices, so please read their policies.

14. Changes to this policy

We may update this policy from time to time and will show the date of the latest version at the top of this page. If we make significant changes, we will tell members by email.

15. Contact us

Nils Dekeersmaeker Ltd, trading as The Parlourist

71 Hillgate Place, London, W8 7SS, United Kingdom

contact@parlourist.com